Paid advertising
I am your dedicated and experienced digital marketing specialist with a proven track record of helping businesses achieve exceptional growth through targeted paid advertising campaigns.With a focus on Google Ads, I combine strategic insight, data-driven techniques, and personalised service to ensure your business stands out and succeeds in the competitive online landscape.
Business Review
My process begins with a thorough review of your business needs, products or services, and target audience.By gathering detailed information, I can tailor a strategy that aligns with your specific goals.
Management
I offer comprehensive management services that cover key aspects of your paid advertising campaigns.This includes:Ad Creation: Crafting compelling ad copy and designing engaging visuals that resonate with your target audience.Keyword Research: Identifying high-performing keywords to ensure your ads reach the right people at the rightBidding: Implementing bidding strategies to maximise your budget and achieve the best possible ad placements.Conversion Tracking: Setting up and monitoring conversion tracking to measure the success of your campaigns and make data-driven adjustments
Testing
Testing is crucial for maintaining the effectiveness of your advertising campaigns. I employ a rigorous testing process to ensure your ads perform at their best.This includes:A/B Testing: Running A/B tests on different ad variations to determine which ones drive the best results.Utilizing Different Ad Types: Experimenting with various ad formats (e.g., search, display, video) to find the most effective mixAd Groups Realignment: Regularly reassessing and realigning ad groups based on performance data to improve targeting and relevance.